A blog is one of the most effective ways to share your story, your message, and your advice with others. A blog is also a great way to build your personal brand and position yourself as an authority on your topic. That being said, it can be somewhat discouraging to spend so much time creating content for your blog, only to have very few people read it.
A blog with great content and no visitors is pretty much the equivalent of a great restaurant in the middle of desert where nobody stops to dine. To keep your blog from becoming like that restaurant, you need to attract visitors. You need traffic, and you need it consistently.
Here are 5 ways you can increase traffic to your blog and attract more readers:
Seth Godin, one of the world’s most well-known and respected marketers has one of the most frequently visited blogs in the world. According to Seth, the best way to get more people to pay attention to what you’re doing is to not be average, but to be remarkable. He defines being remarkable as doing something worth making a remark about.
As a blogger, you should absolutely be committed to creating great content – remarkable content. No amount of marketing will help a mediocre piece of content go viral. Your content needs to be well-written, unique, informative, and thought-provoking. If it isn’t worth making a remark about, it isn’t worth sharing. And if your readers aren’t sharing your content with others, your blog’s reach will be limited by your own active promotional efforts. In fact, all of the other strategies listed below will be of little use to you if you don’t write great content.
Whenever you publish a new blog post, use social media to help that post reach more people. You should definitely have a profile on each of the major social networks (Facebook, Twitter, LinkedIn, etc. ) and share the link to your latest post with your friends and followers on these networks. There are many other thriving social media networks online today. That doesn’t mean you need to have a presence on all of them. Consider your audience, which social networks they are most active on, and engage with them there.
Another great way to leverage social media to increase traffic to your blog is to share some of your older (but still relevant) posts. A great way to do this is to keep an Excel spreadsheet with the titles and links to your most popular posts, and then using a social media management tool such as Hootsuite, schedule those posts to be shared on various social media networks throughout the month. For example, if you keep a list of your 30 most popular blog posts, you can use Hootsuite to schedule 1 post per day for 30 days to be shared on various social networks. Since this only takes a few minutes to do, it is definitely worth it.
Your list of email subscribers will likely be your greatest source of recurring traffic to your blog. The reality is very few people visit a blog a second time unless they are subscribed to that blog. When someone subscribes to your email list, they are literally giving you permission to send them your content on a continuous basis.
Whenever you publish a new post on your blog, you should immediately send an email to your list to let them know and provide them with a link to read the article. As your email list grows in size, so will the amount of traffic you bring to your blog with each email you send. To learn how to set up your email list, feel free to watch our free video tutorial.
Guest blogging is a great strategy for increasing traffic to your blog because it allows you to leverage the existing audience of someone else’s blog. How it works is pretty simple: you write a blog post exclusively for someone else’s blog, and they get to publish a new piece of content on their blog without having to write it themselves. It’s a win-win. At the end of your article you should include a short bio about yourself along with a link back to your blog. This way, if someone enjoys your article and wants to check out your blog, they can easily do so.
To start guest blogging, start by researching other blogs that are attracting your target audience. Many blogs who accept submissions for guest posts will publish specific guidelines for guest bloggers to review before submitting their post. Take the time to familiarize yourself with their guidelines before you spend time writing an article for their blog. This will ensure your submission has a higher probability of being accepted.
As a general rule, guest blogging works best when you write blog posts for other blogs that get more traffic than yours. A quick way to check if a blog receives more traffic than yours is to install the Alexa Toolbar on your web browser. Whenever you are visiting a website, this toolbar will reveal that website’s overall traffic ranking to you. The lower the ranking, the higher the traffic. For example, a website with an Alexa ranking of 30,000 receives much more traffic than a website with a ranking of 150,000.
Another great strategy to increase traffic to your blog is to simply increase your posting frequency. If you have been posting 1-2 new articles per month, increase your frequency to 1-2 new articles per week. If you’ve been posting 1-2 per week, increase your frequency to 3-4. You get the idea.
The important thing to remember with this strategy is to not post more frequently at the expense of content quality. Each and every one of your articles should be well-written and provide real value to your readers. Commit to a posting frequency that you can realistically sustain long term, without comprising the quality of your content.
So there you go! You are now equipped with 5 proven strategies to increase traffic to your blog. If you can handle implementing all 5 of them, then definitely do so. Otherwise, it may be best to start with one, monitor the results for a few weeks, and then consider implementing another.
Do you have any other strategies for increasing traffic to your blog? Feel free to share them in the comment section below!5 ways to increase traffic to your blog. #lifestylebusiness Click To Tweet
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