Isabelle Mercier: Building A Rock Solid Brand & Business

Isabelle Mercier is one of North America’s Top Small Business Influencers, a best-selling author, TV show host and TEDx speaker. In this interview, we discuss her journey as an entrepreneur, including how she built a 7-figure creative agency in her early twenties. She also shares some great tips on building a brand, differentiating yourself from your competitors, and running a successful lifestyle business.

More About Isabelle Mercier:

Isabelle Mercier is a ‘no-nonsense’ gal, born to catapult passionate entrepreneurs to build infectious and impactful brands, businesses and lives. As one of North America’s Top Small Business Influencers; best-selling author, TV show host and TEDx speaker, Isabelle’s sole purpose is to empower one million entrepreneurs to rock their businesses and lives into shape by creating a worldwide “My Life, My Biz, My Way” movement.

Isabelle co-founded her first business a few years out of her teens, and quickly turned it into a 7-figure creative firm without ever pitching an idea before getting hired. She’s one of North America’s Top Small Business Influencers and a fitness fanatic – from being an avid yogi to deadlifting over 250lbs!

Visit Isabelle’s websites: leapzonestrategies.com, buildtorock.com, leaptv.com

Download her free ebook: buildtorock.com/thebest

On This Episode, You Will Learn:

• How Isabelle got started in business and why she became an entrepreneur
• How she grew a creative agency to 7-figures and why she sold the company
• The difference between a personal brand and a company brand
• How to create a brand that attracts your ideal clients
• How to build a business that runs without you
• How to differentiate yourself in the marketplace and avoid competing on price
• Challenges she has faced as an entrepreneur
• People and/or specific systems and tools you use to run your business
• Specific habits and activities that are key to Isabelle’s success
• Isabelle’s definition of success
• Action steps for aspiring lifestyle entrepreneurs

Resources Mentioned:

• Infusionsoft
• Voxer
• Dropbox
• Essentialism by Greg McKeown

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