Richard Lorenzen: How To Use Media Coverage To Increase Your Credibility & Sales

Richard Lorenzen is the CEO of Fifth Avenue Brands, a PR and digital media firm headquartered in New York. On this episode, we discuss Richard’s journey as an entrepreneur, how he grew his company, benefits of getting media coverage, how to prepare for interviews with the media, and other important lessons learned from almost a decade of experience in PR and digital media.

More About Richard Lorenzen:

Richard Lorenzen is the founder and CEO of Fifth Avenue Brands, a public relations and digital media firm headquartered in New York. The firm has become known as one of the fastest-growing public relations agencies in America and serves clients in industries ranging from real estate and finance to technology, media, and consumer products.

Richard is also a member of the Young Entrepreneur Council, an invite-only organization for the top entrepreneurs in America. Entrepreneur Magazine named him as one of the Top 50 Digital Marketing Influencers of 2016.

Visit Richard’s website: www.richardlorenzen.com

Topics Discussed On This Episode:

• How you got started in business and why you became an entrepreneur
• An overview of your business today
• Benefits of PR versus other types of marketing
• How to prepare for interviews with the media
• The importance of consistent content creation and relationship building
• Challenges faced as an entrepreneur
• People and tools he uses to help run his business
• Habits and activities that contribute to his success
• How Richard defines success
• Action steps for building a lifestyle business

People & Resources Mentioned:

• Traction by Gino Wickman
• Basecamp
• Asana
• The Compound Effect by Darren Hardy
• Robin Sharma

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