Nicholas Kusmich: How to Dominate Your Industry & Make The Competition Irrelevant

Nicholas Kusmich is known as the world’s leading Facebook advertising strategist, delivering the highest returns on investment in the industry for his clients. In this interview, we discuss his journey as an entrepreneur, including how he became an authority in his industry, why specialization is the key to standing out in a crowded marketplace, key elements of a successful marketing campaign, and how he built his business around his lifestyle goals.

More About Nicholas Kusmich:

Nicholas Kusmich is best known as the world’s leading Facebook advertising strategist and for delivering the highest returns on investment in the industry (at his peak, upward of 30,000 percent). He works with A-List clients including potent thought leaders, New York Times best-selling authors, and top Inc. 500 companies, creating advertising campaigns that truly convert.

Visit Nicholas’ website: www.nicholaskusmich.com

Free Facebook marketing training: www.nicsblog.com/secret  

Topics Discussed On This Episode:

• How Nicholas got started in business and why he became an entrepreneur
• How he became known as the world’s leading authority on Facebook Advertising
• Why specialization is the key to standing out in crowded marketplace
• The 4 key elements of a successful marketing campaign
• Challenges faced as an entrepreneur
• Why consuming information can actually be harmful to your business
• People and tools he uses to run his business
• How Nicholas defines success
• Recommended action steps for building a lifestyle business

People & Resources Mentioned:

• Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne
• Slack
• Trello
• Google Apps
• Dropbox

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