Russ Ruffino: A Simple Process For Attracting High Ticket Clients On Demand

Russ Ruffino | Lifestyle Business Magazine Podcast

Russ Ruffino is the Founder of Clients on Demand, a company that helps coaches, experts, and service providers attract the right clients, at the right price, anytime they want. In this interview, we discuss his process for attracting high ticket clients on demand, and important lessons learned from his experience as an entrepreneur.

More About Russ Ruffino:

Russ Ruffino is a business coach with a no-nonsense approach to attracting the right clients at the right price. Founder and owner of Clients on Demand, Russ started as a bartender and is now one of the most respected business coaches in the industry.

Visit Russ’s websites:

www.clientsondemand.com
www.russruffino.com
Free Training: clientsondemand.com/webinar
Facebook Group: clientsondemand.com/facebook

Topics Discussed On This Episode:

How Russ got started in business and why he became an entrepreneur
How to get started as a coach or consultant
How to choose your niche and differentiate yourself from your competition
How to justify charging premium prices for your services
How to create an automated sales funnel to attract high ticket clients on demand
Why information marketing is dying and what to do about it
When to start building your team and what to delegate
Specific habits that contribute to his success
Russ’s definition of success
Action steps for building a lifestyle business

Resources Mentioned:

4-Hour Workweek by Tim Ferriss
Principles by Ray Dalio
Slack
Zoom

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About the Author

Tyler Basu is the Founder & Publisher of Lifestyle Business Magazine , Host of the Lifestyle Business Magazine Podcastand the author of Lifestyle Business Blueprint.

Question:
Russ Ruffino talked about how important was for him to hire the people who were experts in some specific fields he was not the best at.
Is there any episode of your series which focus on hiring people?
If not I suggest to do one. I think it would be very interesting to dig into that aspect.
Hiring is crucial to make a business grow and hiring people who will work only remote – like Russ Ruffino does – and choosing the right people it will be more and more common and important.

Suggestion:
you always end up with asking about what success was at the beginning and how it changed.
It’s a great question, no doubt about that. But I noticed many people answer to the first half already at the beginning of the interview, when you ask them about how they started.
My suggestion: for those you answer already maybe you could shape the same question into something “So to wrap the interview, at the beginning you told me you started because of XXX and I assume that XXX was success for you back then. But how it changed now? What is success for you today?”
I mean, that’s the idea, I am sure you will put it in better words than I do.

Btw, fantastic voice! You should do dubbing for movies!

Keep on doing the great work.
All the best,
Luca