Lori Taylor is the Founder of REV Media Marketing, a direct marketing agency, and more recently, a pet nutrition business called TruPet. In this interview, we discuss Lori’s transition from working in the corporate world to starting her own business, how to conduct market research to validate a business idea before pursuing it, and how to use negative feedback to your advantage when building your business.
Lori Taylor is a highly sought after marketing veteran with a special focus on direct response. During her 20 years at RR Donnelley, she won the Direct Marketing Association’s prestigious Gold, Silver, and Bronze Awards. She has also been named a Forbes Top 50 Social Media Power Influencer in both 2012 & 2013, hitting the Forbes Top 20 Female Social Media Influencer in 2013. In 2016, Lori was named as Top 100 Most Influential Marketing People. In 2009, Lori founded REV Media Marketing, a unique direct marketing agency that specializes in integrating media channels.
Most recently, Lori launched a pet nutrition business called TruPet, featuring her break out brand TruDog. Currently spending over $2MM dollars a year on Facebook advertising, driving 8 figures in top line revenue, boasting over 100,000 customers who support her mission to help dogs live longer.
Visit Lori’s websites:
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