Lori Taylor: Validating Your Ideas & Using Feedback To Your Advantage

By Tyler Basu | Podcast

Lori Taylor: Validating Your Ideas & Using Feedback To Your Advantage | Lifestyle Business Magazine Podcast

Lori Taylor is the Founder of REV Media Marketing, a direct marketing agency, and more recently, a pet nutrition business called TruPet. In this interview, we discuss Lori’s transition from working in the corporate world to starting her own business, how to conduct market research to validate a business idea before pursuing it, and how to use negative feedback to your advantage when building your business.

More About Lori Taylor:

Lori Taylor is a highly sought after marketing veteran with a special focus on direct response. During her 20 years at RR Donnelley, she won the Direct Marketing Association’s prestigious Gold, Silver, and Bronze Awards. She has also been named a Forbes Top 50 Social Media Power Influencer in both 2012 & 2013, hitting the Forbes Top 20 Female Social Media Influencer in 2013. In 2016, Lori was named as Top 100 Most Influential Marketing People. In 2009, Lori founded REV Media Marketing, a unique direct marketing agency that specializes in integrating media channels.

Most recently, Lori launched a pet nutrition business called TruPet, featuring her break out brand TruDog. Currently spending over $2MM dollars a year on Facebook advertising, driving 8 figures in top line revenue, boasting over 100,000 customers who support her mission to help dogs live longer.

Visit Lori’s websites:

Topics Discussed On This Episode:

  • How Lori got started in business
  • Leaving corporate America to start her own marketing agency
  • Why she started a dog nutrition business
  • How to conduct market research to validate demand for your business idea
  • How to use negative feedback to your advantage in business
  • How to create feedback loops to elicit feedback from your customers
  • Challenges entrepreneurs face and how to overcome them
  • People and tools she uses to help run her business
  • Specific habits that contribute to Lori’s success as an entrepreneur
  • Lori’s definition of success
  • Action steps for building a successful lifestyle business

People & Resources Mentioned:

Validating Your Ideas & Using Feedback To Your Advantage @lorirtaylor Click To Tweet

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About the Author

Tyler Basu is the Founder & Publisher of Lifestyle Business Magazine , Host of the Lifestyle Business Magazine Podcastand the author of Lifestyle Business Blueprint.