Lori Taylor: Validating Your Ideas & Using Feedback To Your Advantage

Lori Taylor is the Founder of REV Media Marketing, a direct marketing agency, and more recently, a pet nutrition business called TruPet. In this interview, we discuss Lori’s transition from working in the corporate world to starting her own business, how to conduct market research to validate a business idea before pursuing it, and how to use negative feedback to your advantage when building your business.

More About Lori Taylor:

Lori Taylor is a highly sought after marketing veteran with a special focus on direct response. During her 20 years at RR Donnelley, she won the Direct Marketing Association’s prestigious Gold, Silver, and Bronze Awards. She has also been named a Forbes Top 50 Social Media Power Influencer in both 2012 & 2013, hitting the Forbes Top 20 Female Social Media Influencer in 2013. In 2016, Lori was named as Top 100 Most Influential Marketing People. In 2009, Lori founded REV Media Marketing, a unique direct marketing agency that specializes in integrating media channels.

Most recently, Lori launched a pet nutrition business called TruPet, featuring her break out brand TruDog. Currently spending over $2MM dollars a year on Facebook advertising, driving 8 figures in top line revenue, boasting over 100,000 customers who support her mission to help dogs live longer.

Visit Lori’s websites:

• www.lorirtaylor.com
• www.trudog.com

Topics Discussed On This Episode:

• How Lori got started in business
• Leaving corporate America to start her own marketing agency
• Why she started a dog nutrition business
• How to conduct market research to validate demand for your business idea
• How to use negative feedback to your advantage in business
• How to create feedback loops to elicit feedback from your customers
• Challenges entrepreneurs face and how to overcome them
• People and tools she uses to help run her business
• Specific habits that contribute to Lori’s success as an entrepreneur
• Lori’s definition of success
• Action steps for building a successful lifestyle business

People & Resources Mentioned:

• SimilarSites
• Playbuzz
• LiveChime
• War Room Mastermind (Ryan Deiss & Perry Belcher)
• Digital Marketer Certification Programs
• Drew Canole (Organifi)
• Ascension Leadership Academy

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